News Archive

9th October 2007
In two days time we’ll be the hitting the Cycle Show 2007 at Earls Court, London armed with a brand new website to fill with new products. This is Sarruma‘s first trade show so we're not too sure what to expect, but the hype surrounding it is one of immense enthusiasm and expectation. We will be taking the camera along with us, so you'll soon be able to see photos of the whole day, from the road trip to London to the show itself. Bring on Thursday! Can't wait.

Check back to see how it goes...

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8th October 2007
What does the name Andrew Zerglovskis mean to you?! Nothing? Well not for much longer. Our new Southern rep is now on board with Sarruma. He is a long time friend of ours but lives on the outskirts of London. Andy has a good head for business and is now officially in charge of acquiring stores in the capital and surrounding counties to stock Sarruma clothing, accessories and hardware. His contact details will be available shortly if you are a shop and are interested in stocking Sarruma.
Respect, Andy. Welcome aboard.

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2nd October 2007
We've entered our Sarruma Team Rider into his first event. The Tredz Downtown Race in Penarth near Cardiff on the 21st of October. Just enough time to prepare! Urban riding comes to the UK! Looking forward to another roadtrip too. See if you can spot Adam and the rest of the Sarruma Team. We'll all be there, hope you will be too...

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29th September 2007
Sarruma were looking for an accessory supplier and we came across these guys and gals who manufacture belts from recycled bikes tyres! Seriously, was this company formed just for us?! How perfect!? They're environmentally conscious to such a high degree, they're a UK manufacturer and they love the Sarruma brand.

See the belts in the online store soon!

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15th September 2007
Today was another landmark day in the short but significant history of Sarruma! We are very pleased to introduce to the world Adam ‘Graceful’ Grace.

The legendary Leicester lad is keen to prove his worth, so to initiate him in properly, we are dropping his frame in tomorrow morning and giving him a nice new shade of blue.
We're going to kit him out with all the gear. He will be competing at various events in the near future. We'll keep you informed.

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10th September 2007
Today was the day that really started the ball rolling! For a few weeks we had been in limbo... we had a semi-built website and the guy who was building it had kind of missed the point a little, through no fault of his own but we wanted to get moving. So we took it on ourselves and hey presto! The website was born from 0’s and 1’s! Well, dreamweaver actually! But have we done a bad job for our first go at web design? We don’t think so. We appreciate feedback so please make use of the online form.